Mainstay is an AI-powered platform designed to improve student engagement and support through personalized, automated messaging. It helps educational institutions connect with students by delivering timely, relevant information via SMS, email, and other channels. The platform uses conversational AI to answer questions, send reminders, and offer guidance, enhancing communication throughout the student journey. Mainstay focuses on boosting retention, improving enrollment, and promoting student success through data-driven insights and scalable communication strategies.