Unibuddy leverages AI to humanize higher education enrollment by providing personalized, data-driven interactions throughout the student journey. It integrates AI into peer-to-peer (P2P) chat systems, offering real-time insights, personalized messaging, and automated responses to student inquiries. The platform helps institutions better understand prospective students’ needs, automating engagement strategies to streamline recruitment while maintaining a personal touch. Unibuddy's AI tools simplify data collection and provide tailored follow-ups, making the enrollment process more efficient and personalized.